
Watch · The Selection Process
The Selection Process
Selection and processing are thorough. Only the finest wood with the richest texture is chosen. Hand-selected to favour wood with the fewest small knots, the process translates into an end product that looks cleaner and more consistent, with less variation between planks. All our French White Oak and Ash hardwoods are sourced ethically and harvested from forests with sustainable growth certifications. Forest stewardship programs ensure that deforestation is done with longevity and forest health at the forefront. These programs are so effective that genuine French White Oak has become one of the most sustainable hardwoods in the world. Even in this first stage of our flooring, our process abides by strict, environmentally responsible standards.





